From Affiliate Lightning
When looking for a Web marketing and advertising company, you’ll find that you’ve got many to make a choice from. The other pieces of the pie include, but are not limited to, consumer preference analysis (researching your target market and competition), media planning, public relations, product or service pricing, distribution, consumer support, and participation in the community. Consumer research is a key activity that must be performed by yourself or another company that concentrates on this. It is vital that you do this and also extremely time intensive so it could be one of the tasks that you do outsource to someone else. A guru in this field can put you head and shoulders above the competition. Distribution, consumer service and community involvement are often the sorts of requirements that management enjoys being involved in personally in order to be in contact with their customers and their requirements. But you can also pass this on to another company.