If you want your site to rank well in the search engine results for your chosen keywords, then there are three main approaches you need to take.
Firstly, there is what is known as on-page SEO, and that is basically the things that are on your own website, such as the Title tag, H1 tags, and the content itself.
Secondly, your choice of domain name and folder / page name also plays a part.
Some people reckon that on-page SEO accounts for about 40% of what Google uses to rank your site, and that your domain name, etc. accounts for another 20%.
So, what’s the final 40% made up of?
Well, the third and most crucial component is off-page SEO.
And what that boils down to is links back to your site.
The problem is, getting backlinks is increasingly harder, which is why so many “under the radar” (or even black hat) methods have been created – because getting a one-way link from another webmaster is tough these days.
If you search around the Internet, or IM forums, you’ll find plenty to choose from, but be warned – whatever the sales page says about their particular techniques being legal or “white hat”, the truth is that if you are actively going out to get links back to your sites for the sole purpose of improving your rankings, then it’s not 100% white.
Google likes to see organic backlinks, i.e. people linking to you because you have great content. Anything else just isn’t the same – but for now, we can approximate this with the various systems and programs that are available.