Source: My Membership Empire
One of the many advantages to using the internet to grow your business is the high level of automation available. No where’s this automation more obvious than with the employment of e-mails to contact a massive list of shoppers. In order to keep the e-mail process clear of any allegations of spam you will need to use opt in mails.
When a person agrees to get mails from you they’re ‘opting in’ to your list or newsletter, that way they can not accuse you of spamming them by sending them uncalled-for emails. When they visit your website they’ll be inspired to sign up to your list. So as to make them sign up you can offer them something valuable such as a free report, or a multi part mini-course. No matter what your incentive is you’ve got to confirm it’s a very good one or your visitors won’t sign up.
Once you’ve got your visitors contact info it’s critical for you to carefully follow thru. Confirm they receive whatever you promised them and continue to provide them with quality information when you send out your follow up emails.